01030 a2200181 4500 0 0 lcc 0 0 NFIC MCL MCL GEN 2021-05-11 0 HD 30.28 HAR 1990 3246 2021-05-11 00:00:00 c. 1 2021-05-11 BK 7484 7484 0631176268 HD30.28 HAR 1990 Hardy, Len author Successful business operations: how to develop and exploit competitive advantage / Len Hardy Oxford: Basil Blackwell, 1990. xvi, 321 pages : ill. ; 24 cm Part 1 The company operations plan. Part 2 The best value concept: competitive advantage; the market; competitors. Part 3 Business opportunities: brands - marketing and competitive advantage; opportunities and brand development. Part 4 Research and development: produce costs; sales promotion; advertising; pricing; the trade - sales force and distribution. Part 5 Leadership - morale and culture. Part 6 Commercial management. Part 7 Forming the company operations plan. Success in business Strategic planning Strategic management Marketing lcc BK 30.28 HAR HD