00957    a2200157   4500020001500000050002100015100002300036245009900059264003800158300003500196500048200231650002400713650002300737650002500760650001400785  a0631176268  aHD30.28 HAR 1990  aHardy, Leneauthor  aSuccessful business operations:bhow to develop and exploit competitive advantage /cLen Hardy  aOxford:bBasil Blackwell, c1990.  axvi, 321 pages :bill. ; 24 cm  aPart 1 The company operations plan. 
Part 2 The best value concept: competitive advantage; the market; competitors. 
Part 3 Business opportunities: brands - marketing and competitive advantage; opportunities and brand development. 
Part 4 Research and development: produce costs; sales promotion; advertising; pricing; the trade - sales force and distribution. 
Part 5 Leadership - morale and culture. 
Part 6 Commercial management. 
Part 7 Forming the company operations plan.  aSuccess in business  aStrategic planning  aStrategic management  aMarketing