Hardy, Len <br/><br/>
Successful business operations:  how to develop and exploit competitive advantage / 
Len Hardy 
 - xvi, 321 pages :  ill. ; 24 cm 
<br/><br/> Part 1 The company operations plan. <br/>Part 2 The best value concept: competitive advantage; the market; competitors. <br/>Part 3 Business opportunities: brands - marketing and competitive advantage; opportunities and brand development. <br/>Part 4 Research and development: produce costs; sales promotion; advertising; pricing; the trade - sales force and distribution. <br/>Part 5 Leadership - morale and culture. <br/>Part 6 Commercial management. <br/>Part 7 Forming the company operations plan. 
<br/><br/><label>ISBN: </label>0631176268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business<br/>Strategic planning<br/>Strategic management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD30.28 HAR 1990