@book{7484,
	author = {Hardy, Len},
	title = {Successful business operations:},
	publisher = {Basil Blackwell, },
	year = {1990.},
	address = {Oxford:},
	note = {Part 1 The company operations plan. 
Part 2 The best value concept: competitive advantage; the market; competitors. 
Part 3 Business opportunities: brands - marketing and competitive advantage; opportunities and brand development. 
Part 4 Research and development: produce costs; sales promotion; advertising; pricing; the trade - sales force and distribution. 
Part 5 Leadership - morale and culture. 
Part 6 Commercial management. 
Part 7 Forming the company operations plan.}
}