TY  - GEN
AU  - Baines, Paul
AU  - Fill, Chris
AU  - Page, Kelly
TI  - Marketing
SN  - 9780198079446
AV  - HF5415  BAI 2010 
PY  - 2010///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and index
Adapted by Sinha, Piyush K
ER  -