TY  - GEN
AU  - Piercy,Nigel
ED  - Chartered Institute of Marketing.
TI  - Tales from the marketplace: stories of revolution, reinvention and renewal 
SN  - 0750642653
AV  - HF5415.13 PIE 1999 
PY  - 1999///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Oirganizational change
N1  - Includes index; Includes bibliographical references
UR  - http://www.loc.gov/catdir/description/els031/00699091.html
UR  - http://www.loc.gov/catdir/toc/els031/00699091.html
ER  -