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  <titleInfo>
    <title>Tales from the marketplace</title>
    <subTitle>stories of revolution, reinvention and renewal</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Piercy, Nigel.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Chartered Institute of Marketing</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <issuance/>
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  <physicalDescription>
    <extent>x, 361 p. : ill., 1 port. ;</extent>
  </physicalDescription>
  <note type="statement of responsibility">Nigel F. Piercy.</note>
  <note>Includes index</note>
  <note>Includes bibliographical references </note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Strategic planning</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Oirganizational change</topic>
  </subject>
  <classification authority="lcc">HF5415.13 PIE 1999</classification>
  <identifier type="isbn">0750642653</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/description/els031/00699091.html</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/els031/00699091.html</identifier>
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  <location>
    <url displayLabel="Table of contents">http://www.loc.gov/catdir/toc/els031/00699091.html</url>
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