00771    a2200193   4500020001500000050002300015100002700038245010100065264004400166300003300210500001900243504004100262650002600303650002300329650002700352710003800379856008600417856007400503  a075064265300aHF5415.13 PIE 19991 aPiercy, Nigel.eauthor10aTales from the marketplace :bstories of revolution, reinvention and renewal /cNigel F. Piercy.  aOxford :bButterworth Heinemann,c1999.  ax, 361 p. :bill., 1 port. ;  aIncludes index  aIncludes bibliographical references  0aMarketingxManagement 0aStrategic planning 0aOirganizational change2 aChartered Institute of Marketing.423Publisher descriptionuhttp://www.loc.gov/catdir/description/els031/00699091.html413Table of contentsuhttp://www.loc.gov/catdir/toc/els031/00699091.html