@book{7472,
	author = {Piercy, Nigel. and Chartered Institute of Marketing.},
	title = {Tales from the marketplace :},
	publisher = {Butterworth Heinemann,},
	year = {1999.},
	address = {Oxford :},
	note = {Includes index},
	url = {http://www.loc.gov/catdir/description/els031/00699091.html}
}