Schnaars, Steven P. <br/><br/>
Marketing strategy :  customers and competition / 
Steven P. Schnaars. 
 - 2nd rev. and updated ed. 
 - xvi, 216 p. :  ill. ; 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>0684831910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Competition.
<br/><br/><label>LC Class. No.: </label>HF5415.13 SCH 1998