TY  - GEN
AU  - Melewar T,C
AU  - Melewar,T.C.
AU  - Gupta,Suraksha
TI  - Strategic international marketing: an advanced perspective 
SN  - 9780230580244 (pbk.)
AV  - HF1416 STRA 2012 
PY  - 2012///
CY  - New York
PB  - Palgrave Macmillan
KW  - Export marketing
KW  - International business enterprises
KW  - BUSINESS & ECONOMICS / Marketing / Research
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - BUSINESS & ECONOMICS / General
N1  - Includes bibliographical references and index; Includes bibliographical references and index
UR  - http://www.netread.com/jcusers2/bk1388/244/9780230580244/image/lgcover.9780230580244.jpg
ER  -