TY  - GEN
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 9780071221108
AV  - HF5415.13  PER 2011 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/ Irwin
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -