Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy. 
 - 18th ed. 
 - 746p. :  col. ill. ; 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780071221108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  PER 2011