TY  - GEN
AU  - Kyambalesa, Henry
TI  - Successful marketing in the 21st century: the imperatives, concepts and challenges 
SN  - 9788179290590
AV  - HF5415 KYA 2003 
PY  - 2003///
CY  - New Delhi
PB  - Infinity Books
KW  - Marketing
KW  - Concepts and challenges
N1  - Includes bibliographical references
ER  -