TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong , Gary
AU  - Haque, Ehasan Ul
AU  - Agnihotri, Prafulla Y
TI  - Principles of marketing: a Southern Asian perspectives
SN  - 9788131731017
AV  - HF 5414 KOT 2010 
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes index
ER  -