TY  - GEN
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Framework for marketing management
SN  - 9788131716717
AV  - HF5415 KOT 2007 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing -- Management
N1  - Includes index
ER  -