Kotler, Philip <br/><br/>
Framework for marketing management / 
Philip Kotler & Kevin Lane Keller 
 - 3rd ed. 
 - 382p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131716717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>HF5415 KOT 2007