TY  - GEN
AU  - Dickson Tim
ED  - INSEAD
ED  - KELLOGG
TI  - Financial Times Mastering Marketing : : the Complete MBA Companion iMarketing
SN  - 9780273642220
AV  - HF5415 FIN 1999 
PY  - 1999///
CY  - London
PB  - Pearson
KW  - Marketing
N1  - includes bibliographical references and index
ER  -