Financial Times Mastering Marketing :   the Complete MBA Companion iMarketing 
Tim Dickson executive ed. 
 - ix, 342p. :  ill. ; 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273642220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 FIN 1999