TY - GEN AU - Kotler,Philip AU - Armstrong,Gary TI - Principles of marketing SN - 0131469185 AV - HF5415 KOT 2005 PY - 2005/// CY - New Jersey PB - Pearson KW - Marketing N1 - Includes bibliographical references and index; Includes bibliographical references and index UR - http://www.loc.gov/catdir/toc/ecip055/2004029593.html ER -