Harwood, Tracy <br/><br/>
Relationship Marketing :   perspectives, dimensions and contexts / 
Tracy G. Harwood, Tony Gary and Anne Broderick 
 - xxii, 242 pages :   ill. 
 - The McGraw-Hill companies .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077114220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing. <br/>Customer relations--Management<br/>Customer services--Management
<br/><br/><label>LC Class. No.: </label>HF5415.55 HAR 2008