TY  - GEN
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, George S.
TI  - Marketing research
SN  - 9780471451686
AV  - HF5415.2 AAK 2003 
PY  - 2003///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing research
N1  - Includes index
ER  -