Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar & George S. Day 
 - 8th ed. 
 - 774p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780471451686 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2 AAK 2003