TY  - GEN
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer Behavior: Building Marketing Strategy 
SN  - 9780071288415
AV  - HF5415 HAW 2010 
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Market surveys
N1  - includes index; Includes bibliographical references
ER  -