Hawkins, Del I. <br/><br/>
Consumer Behavior :  Building Marketing Strategy / 
Del I. Hawkins, David L. Mothersbaugh. 
 - 11th ed. 
 - xxii, 778 p. :  ill. ; 
<br/><br/> includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780071288415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Market surveys<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415 HAW 2010