TY  - GEN
AU  - Hooley,Graham J.
AU  - Piercy,Nigel
AU  - Nicoulaud,Brigitte
TI  - Marketing Strategy and Competitive Positioning
SN  - 9780273740933
AV  - HF5415 HOO 2012 
PY  - 2012///
CY  - London
PB  - Pearson
KW  - Target marketing
KW  - Marketing
KW  - Management
N1  - includes index; Includes bibliographical references
UR  - http://www.loc.gov/catdir/toc/ecip081/2007041193.html
ER  -