Hooley, Graham J. <br/><br/>
Marketing Strategy and Competitive Positioning / 
Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. 
 - 5th ed. 
 - xv, 578 p. :  ill. ; 
<br/><br/> includes index 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780273740933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415 HOO 2012