TY  - GEN
AU  - Adkins,Sue
TI  - Cause related marketing: who cares wins 
SN  - 0750644818
AV  - HF5414 ADK 1999 
PY  - 1999///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Social marketing
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
UR  - http://www.loc.gov/catdir/description/els031/00698235.html
UR  - http://www.loc.gov/catdir/toc/els031/00698235.html
ER  -