Adkins, Sue. <br/><br/>
Cause related marketing :  who cares wins / 
Sue Adkins. 
 - xx, 307 p. :  ill. ; 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>0750644818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5414 ADK 1999