TY  - GEN
AU  - Blythe, Jim
TI  - Marketing strategy
SN  - 9780077098421
AV  - HF5415 BLY 2003 
PY  - 2003///
CY  - London
PB  - McGraw-Hill Education
KW  - Marketing -- Management
KW  - Marketing
KW  - Strategies
N1  - Includes bibliographical references and index
ER  -