Blythe, Jim <br/><br/>
Marketing strategy / 
Jim Blythe 
 - 299p. :  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780077098421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management<br/>Marketing--Strategies
<br/><br/><label>LC Class. No.: </label>HF5415 BLY 2003