TY  - GEN
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Marketing research
SN  - 0138966060
AV  - HF5415.2 BUR 1998 
PY  - 1998///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes index; Includes bibliographical references
ER  -