TY  - GEN
AU  - Baker,Michael J.
ED  - Chartered Institute of Marketing.
TI  - The Marketing Book
SN  - 9780750641142
AV  - HF5415 MAR 1999 
PY  - 1999///
CY  - Oxford
PB  - Butterworth
KW  - Marketing
N1  - "Published in association with the Chartered Institute of Marketing."; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1115/00500005-d.html
ER  -