The Marketing Book / 
edited by Michael J. Baker. 
 - 4th ed. 
 - xxxiv, 718 p. :  ill. ; 
<br/><br/> "Published in association with the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750641142 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 MAR 1999