TY  - GEN
AU  - McDonald,Malcolm
AU  - Morris,Peter
AU  - McDonald,Malcolm
TI  - The Marketing Plan in Colour: a pictorial guide for managers 
SN  - 0750647590 (pbk. : alk. paper)
AV  - HF5415.13 MCD 2000 
PY  - 2000///
CY  - Oxford
PB  - Butterworth/Heinemann
KW  - Marketing
KW  - Planning
N1  - Rev. ed. of: Marketing plans : 4th ed., 1999
UR  - http://www.loc.gov/catdir/description/els031/00042938.html
UR  - http://www.loc.gov/catdir/toc/els031/00042938.html
ER  -