McDonald, Malcolm. <br/><br/>
The Marketing Plan in Colour :  a pictorial guide for managers / 
Malcolm McDonald and Peter Morris. 
 - 88 p. :  col. ill. ; 
<br/><br/> Rev. ed. of: Marketing plans : 4th ed., 1999. 
<br/><br/><label>ISBN: </label>0750647590 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning
<br/><br/><label>LC Class. No.: </label>HF5415.13 MCD 2000