TY  - GEN
AU  - Doyle,Peter
AU  - Stern, Philip
TI  - Marketing management and strategy
SN  - 97802783693987
AV  - HF 5415 DOY 2006 
PY  - 2006///
CY  - Harlow
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes; Includes bibliographical references and indexes
ER  -