Doyle, Peter,  1943-2003. <br/><br/>
Marketing management and strategy / 
Peter Doyle. & Philip Stern 
 - xii, 446 p. :  col. ill. ; 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>97802783693987 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 DOY 2006