Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results - Wright, Jeremy (New York : McGraw-Hill, 2006)
Blogging basics -- Getting into the blogging mindset -- The power of blogs for business -- How your company can use blogs -- How to market your company using blogs -- Using blogs to increase internal communication -- Find out what's being said about your company & products -- Participating in your blog -- Dealing with negativity -- How to succeed in your blogging -- The future of business blogging.
Includes bibliographical references (p. 307-308) and index.
Keywords: Marketing -- Blogs; Blogs -- Economic aspects