TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
TI  - Global business
SN  - 9780415801942 (hbk : alk. paper)
AV  - HF1416 .C947 2011
U1  - 658.8/4 22
PY  - 1995///
CY  - The Dryden Press
PB  - Routledge
KW  - Export marketing
KW  - International trade
N1  - Includes bibliographical references and index; Includes bibliographical references and index; The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business
ER  -