Czinkota, Michael R. <br/><br/>
Global business / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - The Dryden Press :  Routledge,  1995. 
 - 516p. :  ill. ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business. 
<br/><br/><label>ISBN: </label>9780415801942 (hbk : alk. paper) 9780203875100 (ebk) 
<br/><br/><label>LCCN: </label>2009052412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International trade.
<br/><br/><label>LC Class. No.: </label>HF1416  / .C947 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/4