TY  - GEN
AU  - Chaston,Ian
TI  - Managing for marketing excellence
SN  - 0077072375 :
AV  - HF5415.13 1990 
PY  - 1990///
CY  - McGRAW- HILL
PB  - Berkishire
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Includes bibliographical references and index
ER  -