Chaston, Ian. <br/><br/>
Managing for marketing excellence / 
Ian Chaston. 
 - xii, 173 p. :  ill. ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077072375 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13 1990