TY  - BOOK
AU  - McCarthy,Daniel J.
AU  - Minichiello,Robert J.
AU  - Curran,Joseph R.
TI  - Business policy and strategy: concepts and readings 
SN  - 0256036322 (pbk.)
AV  - HD30.28 .MCC 1987
PY  - 1987///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Strategic planning
N1  - Includes bibliographies
ER  -