McCarthy, Daniel J. <br/><br/>
Business policy and strategy :  concepts and readings / 
Daniel J. McCarthy, Robert J. Minichiello, Joseph R. Curran. 
 - 4th ed. 
 - Homewood, Ill. :  Irwin,  1987. 
 - xii, 528 p. :  ill. ;  23 cm. 
 - Irwin series in management and the behavioral sciences .
<br/><br/> Includes bibliographies. 
<br/><br/><label>ISBN: </label>0256036322 (pbk.) 
<br/><br/><label>LCCN: </label>86082219  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .MCC 1987