TY  - GEN
AU  - Hoffman, Douglas K
AU  - John E.G Bateson
TI  - Service marketing: concepts, strategies & cases 
SN  - 9781844808137
AV  - HD9980.5HOF2009 
PY  - 2009///
CY  - Australia
PB  - Cengage
KW  - Marketing
N1  - Include index
ER  -