Hoffman, Douglas K <br/><br/>
Service marketing  concepts, strategies & cases / 
K. Douglas Hoffman 
 - 624p. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>9781844808137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5HOF2009