Zeithml, Valarie A. <br/><br/>
Services Marketing:  Integrating customer focus across the firm 
Valarie A. Zeithaml and Mary Jo Bitner 
 - 3rd ed. 
 - 559p. :  ill.  
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780077131715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--Customer services.
<br/><br/><label>LC Class. No.: </label>HD9980.5 ZEI 2003