TY  - BOOK
AU  - Albarran,Alan B.
TI  - Management of electronic and digital media
SN  - 9780495571377(pbk)
AV  - HE8689.6 ALB 2010
U1  - 302.23/068 23
PY  - 2010///
CY  - Australia, Boston, MA
PB  - Wadsworth, Cengage Learning
KW  - Mass media
KW  - Management
KW  - Digital media
N1  - Updated edition, previous edition's title: "Management of electronic media"--Preface; Includes bibliographical references and index; Managing electronic media --; The media marketplace : markets, mergers, alliances, and partnerships --; Ethics of management --; Theories of management --; Financial management --; Managing personnel --; Audiences and audience research --; Content : strategy and distribution --; Marketing --; News and news management --; Regulatory influences and media management --; Technology influence on media management --; Social media influence on media management
UR  - http://www.loc.gov/catdir/enhancements/fy1318/2011938126-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1318/2011938126-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1318/2011938126-t.html
ER  -