Management of electronic and digital media - Albarran, Alan B. (Australia ; Boston, MA : Wadsworth, Cengage Learning, 2010)
Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.
Updated edition, previous edition's title: "Management of electronic media"--Preface.
Includes bibliographical references and index.
Keywords: Mass media -- Management; Digital media -- Management